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Ashley Bolohan
Co-Founder, Shipyie
Ashley Bolohan is a co-founder of Shipyie. Drawing on hands-on experience running booths at conventions, trade shows, and craft fairs, she focuses on the real-world vendor workflows Shipyie is built around — from taking orders on a busy show floor to per-event profit tracking and knowing which shows are worth repeating.
Articles by Ashley Bolohan
Strategy · July 1, 2026
Craft Vendor Finances: Pricing, Profit, Taxes, and Legal Setup
Craft vendor finances made practical: price your work from cost, track per-event profit, handle sales and income tax, and decide if you need an LLC.
Read articleIndustry · July 1, 2026
USPS vs UPS vs FedEx for Convention Vendors: Which Is Cheapest?
USPS vs UPS vs FedEx for convention vendors: USPS wins under 2 lb (no residential surcharge); UPS/FedEx catch up on heavy boxes. See the rate table.
Read articleTips · June 30, 2026
Craft Show Booth Lighting: The Practical Vendor's Guide
Craft show booth lighting done right: 90+ CRI, matched Kelvin, battery run-time math, GFCI safety, and a starter kit at three price tiers.
Read articleIndustry · June 22, 2026
Do You Need an LLC to Sell at Craft Shows? (Usually No)
Do you need an LLC to sell at craft shows? Usually no — you're a sole proprietor by default. Here's what you actually need: a sales-tax permit and maybe a local license.
Read articleStrategy · April 3, 2026
Booth Raffles That Actually Build Your Email List
Stop giving away prizes for nothing. Learn how to run a raffle for email signup at your next convention that turns booth visitors into long-term customers.
Read articleStrategy · April 3, 2026
Track Every Convention Expense to Know What Shows to Skip
Learn how to track convention expenses accurately so you can calculate true show profitability, build a scorecard, and decide which events to drop or repeat.
Read articleStrategy · March 23, 2026
How to Get Accepted to Artist Alley
Practical artist alley application tips from portfolio building to table setup photos. Learn what jurors look for and how to stand out at anime and comic conventions.
Read articleIndustry · March 22, 2026
Best Craft Show Tents: A Vendor Buying Guide
Compare the best craft show tents across three price tiers. Covers frame materials, denier ratings, weight systems, and solo setup tips for every vendor budget.
Read articleTips · March 22, 2026
First-Time Comic-Con Vendor Checklist: Everything You Need to Sell at Fan Conventions
Complete comic-con vendor checklist for first-time sellers. Covers table fees, inventory, displays, permits, payments, and shipping tips for fan conventions.
Read articleStrategy · March 21, 2026
How to Build an Email List at Craft Shows
Learn proven methods to collect emails at craft shows. Compare paper signups, QR codes, and tablet capture with real conversion rates and post-show email sequences.
Read articleStrategy · March 19, 2026
How Much Inventory to Bring to a Craft Show
Learn the exact formulas for how much inventory to bring to a craft show. Real numbers, vendor-tested strategies, and a system to stop over- or under-stocking.
Read articleStrategy · March 18, 2026
How Much Does It Really Cost to Sell at a Convention? A Complete Breakdown
Convention vendor costs go far beyond the table fee. See the real breakdown for small, mid-size, and large shows plus hidden expenses most vendors miss.
Read articleTips · February 27, 2026
Why Your Booth App Needs to Work Offline
Convention center WiFi is notoriously unreliable. Here is why offline-first architecture matters for booth apps and how it prevents lost orders when connectivity drops.
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